The Electric Company

The NEW Electric Company is designed to combat the literacy crisis facing children ages 6-9. Each half-hour program is designed in a narrative format interspersed with phonics-based music videos, beat-boxing segments, silhouette blends, comic wordplay sketches, etc. The skills emphasis focuses on decoding, comprehension of connected text, vocabulary, and motivation to read. The robust companion website invites kids to experience the world of The Electric Company within an interactive environment. It blends elements of popular kid-friendly internet applications like YouTube, MySpace, and American Idol, and allows kids to create, share and rate each others` video creations as well as decorate their own profile pages. Kids will also be able to play educational games, based on the curriculum featured in each episode, and win points in support of their favorite Electric Company characters. The site streams full episodes, Web exclusive behind the scenes segments, cast interviews, outtakes, bloopers and celebrity clips. In addition, extensive downloadable materials support the series and supplement the curriculum.

ENGLISH LANGUAGE ARTS
First Grade-Third Grade