<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" dir="ltr" lang="en-US" xml:lang="en-US">
<head profile="http://gmpg.org/xfn/11"><script type="text/javascript" src="https://web-static.archive.org/_static/js/bundle-playback.js?v=2N_sDSC0" charset="utf-8"></script>
<script type="text/javascript" src="https://web-static.archive.org/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script>
<script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden","showSwfDownload":true};</script>
<script type="text/javascript" src="https://web-static.archive.org/_static/js/ruffle/ruffle.js"></script>
<script type="text/javascript">
    __wm.init("https://web.archive.org/web");
  __wm.wombat("http://www.movieviral.com/2012/02/04/sherlock-fans-create-diy-guerilla-marketing-campaign-believe-in-sherlock/","20120511065817","https://web.archive.org/","web","https://web-static.archive.org/_static/",
	      "1336719497");
</script>
<link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/banner-styles.css?v=1utQkbB3" />
<link rel="stylesheet" type="text/css" href="https://web-static.archive.org/_static/css/iconochive.css?v=3PDvdIFv" />
<!-- End Wayback Rewrite JS Include -->

<meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/>
<title>&#8220;Sherlock&#8221; Fans Create DIY Guerilla Marketing Campaign &#8220;Believe in Sherlock&#8221;
 | MovieViral</title>
<link rel="Shortcut Icon" href="https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-content/themes/prose/images/favicon.ico" type="image/x-icon"/>
<style type="text/css" media="screen">.socialwrap li.icon_text a img, .socialwrap li.iconOnly a img, .followwrap li.icon_text a img, .followwrap li.iconOnly a img{border-width:0 !important;background-color:none;}#follow.right {width:32px;position:fixed; right:0; top:100px;background-color:#878787;padding:10px 0;font-family:impact,charcoal,arial, helvetica,sans-serif;-moz-border-radius-topleft: 5px;-webkit-border-top-left-radius:5px;-moz-border-radius-bottomleft:5px;-webkit-border-bottom-left-radius:5px;border:2px solid #fff;border-right-width:0}#follow.right ul {padding:0; margin:0; list-style-type:none !important;font-size:24px;color:black;}
#follow.right ul li {padding-bottom:10px;list-style-type:none !important;padding-left:4px;padding-right:4px}
#follow img{border:none;}#follow.right ul li.follow {margin:0 4px;}
#follow.right ul li.follow img {border-width:0;display:block;overflow:hidden; background:transparent url(https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-content/plugins/share-and-follow/images/impact/follow-right.png) no-repeat -0px 0px;height:79px;width:20px;}
#follow.right ul li a {display:block;}
#follow.right ul li.follow span, #follow ul li a span {display:none}.share {margin:0 3px 3px 0;}
.phat span {display:inline;}
ul.row li {float:left;list-style-type:none;}
li.iconOnly a span.head {display:none}
#follow.left ul.size16 li.follow{margin:0px auto !important}
li.icon_text a {padding-left:0;margin-right:3px}
li.text_only a {background-image:none !important;padding-left:0;}
li.text_only a img {display:none;}
li.icon_text a span{background-image:none !important;padding-left:0 !important; }
li.iconOnly a span.head {display:none}
ul.socialwrap li {margin:0 3px 3px 0 !important;}
ul.socialwrap li a {text-decoration:none;}ul.row li {float:left;line-height:auto !important;}
ul.row li a img {padding:0}.size16 li a,.size24 li a,.size32 li a, .size48 li a, .size60 li a {display:block}ul.socialwrap {list-style-type:none !important;margin:0; padding:0;text-indent:0 !important;}
ul.socialwrap li {list-style-type:none !important;background-image:none;padding:0;list-style-image:none !important;}
ul.followwrap {list-style-type:none !important;margin:0; padding:0}
ul.followwrap li {margin-right:3px;margin-bottom:3px;list-style-type:none !important;}
#follow.right ul.followwrap li, #follow.left ul.followwrap li {margin-right:0px;margin-bottom:0px;}
.shareinpost {clear:both;padding-top:0px}.shareinpost ul.socialwrap {list-style-type:none !important;margin:0 !important; padding:0 !important}
.shareinpost ul.socialwrap li {padding-left:0 !important;background-image:none !important;margin-left:0 !important;list-style-type:none !important;text-indent:0 !important}
.socialwrap li.icon_text a img, .socialwrap li.iconOnly a img{border-width:0}ul.followrap li {list-style-type:none;list-style-image:none !important;}
div.clean {clear:left;}
div.display_none {display:none;}
</style><style type="text/css" media="print">.socialwrap li.icon_text a img, .socialwrap li.iconOnly a img, .followwrap li.icon_text a img, .followwrap li.iconOnly a img{border-width:0 !important;background-color:none;}#follow.right {width:32px;position:fixed; right:0; top:100px;background-color:#878787;padding:10px 0;font-family:impact,charcoal,arial, helvetica,sans-serif;-moz-border-radius-topleft: 5px;-webkit-border-top-left-radius:5px;-moz-border-radius-bottomleft:5px;-webkit-border-bottom-left-radius:5px;border:2px solid #fff;border-right-width:0}#follow.right ul {padding:0; margin:0; list-style-type:none !important;font-size:24px;color:black;}
#follow.right ul li {padding-bottom:10px;list-style-type:none !important;padding-left:4px;padding-right:4px}
#follow img{border:none;}#follow.right ul li.follow {margin:0 4px;}
#follow.right ul li.follow img {border-width:0;display:block;overflow:hidden; background:transparent url(https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-content/plugins/share-and-follow/images/impact/follow-right.png) no-repeat -0px 0px;height:79px;width:20px;}
#follow.right ul li a {display:block;}
#follow.right ul li.follow span, #follow ul li a span {display:none}.share {margin:0 3px 3px 0;}
.phat span {display:inline;}
ul.row li {float:left;list-style-type:none;}
li.iconOnly a span.head {display:none}
#follow.left ul.size16 li.follow{margin:0px auto !important}
li.icon_text a {padding-left:0;margin-right:3px}
li.text_only a {background-image:none !important;padding-left:0;}
li.text_only a img {display:none;}
li.icon_text a span{background-image:none !important;padding-left:0 !important; }
li.iconOnly a span.head {display:none}
ul.socialwrap li {margin:0 3px 3px 0 !important;}
ul.socialwrap li a {text-decoration:none;}ul.row li {float:left;line-height:auto !important;}
ul.row li a img {padding:0}.size16 li a,.size24 li a,.size32 li a, .size48 li a, .size60 li a {display:block}ul.socialwrap {list-style-type:none !important;margin:0; padding:0;text-indent:0 !important;}
ul.socialwrap li {list-style-type:none !important;background-image:none;padding:0;list-style-image:none !important;}
ul.followwrap {list-style-type:none !important;margin:0; padding:0}
ul.followwrap li {margin-right:3px;margin-bottom:3px;list-style-type:none !important;}
#follow.right ul.followwrap li, #follow.left ul.followwrap li {margin-right:0px;margin-bottom:0px;}
.shareinpost {clear:both;padding-top:0px}.shareinpost ul.socialwrap {list-style-type:none !important;margin:0 !important; padding:0 !important}
.shareinpost ul.socialwrap li {padding-left:0 !important;background-image:none !important;margin-left:0 !important;list-style-type:none !important;text-indent:0 !important}
.socialwrap li.icon_text a img, .socialwrap li.iconOnly a img{border-width:0}ul.followrap li {list-style-type:none;list-style-image:none !important;}
div.clean {clear:left;}
div.display_none {display:none;}
</style><link rel="image_src" href="https://web.archive.org/web/20120511065817im_/http://www.gravatar.com/avatar/fc9fd748ff86d12ce2da906be197383f?default=&amp;size=110.jpg"/> 
<link rel="alternate" type="application/rss+xml" title="MovieViral » Feed" href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/feed/"/>
<link rel="alternate" type="application/rss+xml" title="MovieViral » Comments Feed" href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/comments/feed/"/>
<link rel="alternate" type="application/rss+xml" title="MovieViral » “Sherlock” Fans Create DIY Guerilla Marketing Campaign “Believe in Sherlock” Comments Feed" href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/2012/02/04/sherlock-fans-create-diy-guerilla-marketing-campaign-believe-in-sherlock/feed/"/>
<link rel="stylesheet" id="prose_minified_stylesheet-css" href="https://web.archive.org/web/20120511065817cs_/http://www.movieviral.com/wp-content/themes/prose/css/minified.css?ver=1329600887" type="text/css" media="all"/>
<script type="text/javascript" src="https://web.archive.org/web/20120511065817js_/http://www.movieviral.com/wp-includes/js/jquery/jquery.js?ver=1.7.1"></script>
<link rel="EditURI" type="application/rsd+xml" title="RSD" href="http://www.movieviral.com/xmlrpc.php?rsd"/>
<link rel="wlwmanifest" type="application/wlwmanifest+xml" href="http://www.movieviral.com/wp-includes/wlwmanifest.xml"/> 
<link rel="prev" title="Universal Studios’ Transformers Ride Gets Viral Website" href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/2012/02/04/universal-studios-transformers-ride-gets-viral-website/"/>
<link rel="next" title="SNL Rips on Newt Gingrich, NFL, Guy Fieri, and More" href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/2012/02/05/snl-rips-on-newt-gingrich-nfl-guy-fieri-and-more/"/>
<meta name="generator" content="WordPress 3.3.1"/>
<link rel="shortlink" href="https://web.archive.org/web/20120511065817/http://wp.me/pyeTz-7I9"/>

<!-- All in One SEO Pack 1.6.14.2 by Michael Torbert of Semper Fi Web Design[316,425] -->
<meta name="description" content="Editor's Note: A new and rather popular fan-based ARG has cropped up for the BBC television show Sherlock. After the jump is an account of the ARG from one"/>
<link rel="canonical" href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/2012/02/04/sherlock-fans-create-diy-guerilla-marketing-campaign-believe-in-sherlock/"/>
<!-- /all in one seo pack -->
<link rel="pingback" href="http://www.movieviral.com/xmlrpc.php"/>
<center><script type="text/javascript"><!--
google_ad_client = "pub-2445712728761533";
/* forum footer */
google_ad_slot = "2487975510";
google_ad_width = 728;
google_ad_height = 90;
//-->
</script>
<script type="text/javascript" src="https://web.archive.org/web/20120511065817js_/http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script></center><br>

<!-- custom-header styling --><style type="text/css">
#header{background:url(https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-content/uploads/2012/02/headertest13.jpg) scroll no-repeat 0 0;}
</style>
<style type="text/css">
body.custom-background { background-image: url('https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-content/uploads/2011/03/back.jpg'); background-repeat: repeat; background-position: top center; background-attachment: fixed; }
</style>
<style type="text/css" media="all">
/* <![CDATA[ */
@import url("https://web.archive.org/web/20120511065817cs_/http://www.movieviral.com/wp-content/plugins/wp-table-reloaded/css/plugin.css?ver=1.9.3");
@import url("https://web.archive.org/web/20120511065817cs_/http://www.movieviral.com/wp-content/plugins/wp-table-reloaded/css/tablesorter.css?ver=1.9.3");
.wp-table-reloaded {width:100%;}
/* ]]> */
</style></head>
<body class="single single-post postid-29645 single-format-standard custom-background header-full-width header-image content-sidebar">
<div id="wrap">
<div id="nav"><div class="wrap"><ul class="menu menu-primary"><li class="home"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/" title="Home">Home</a></li><li class="page_item page-item-1300"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/current-viral-campaigns/">Current Viral Campaigns</a><ul class="children"><li class="page_item page-item-19868"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/current-viral-campaigns/previous-campaigns/">Previous Campaigns</a><ul class="children"><li class="page_item page-item-2277"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/current-viral-campaigns/previous-campaigns/funny-people/">Funny People</a></li><li class="page_item page-item-114"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/current-viral-campaigns/previous-campaigns/district-9/">District 9</a></li><li class="page_item page-item-2262"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/current-viral-campaigns/previous-campaigns/9themovie/">9</a></li><li class="page_item page-item-73"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/current-viral-campaigns/previous-campaigns/surrogates/">Surrogates</a></li><li class="page_item page-item-38"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/current-viral-campaigns/previous-campaigns/2012-main/">2012</a></li><li class="page_item page-item-4247"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/current-viral-campaigns/previous-campaigns/avatar/">Avatar</a></li><li class="page_item page-item-5478"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/current-viral-campaigns/previous-campaigns/sherlock-holmes/">Sherlock Holmes</a></li><li class="page_item page-item-6979"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/current-viral-campaigns/previous-campaigns/the-crazies/">The Crazies</a></li><li class="page_item page-item-3023"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/current-viral-campaigns/previous-campaigns/iron-man-2/">Iron Man 2</a></li><li class="page_item page-item-11025"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/current-viral-campaigns/previous-campaigns/inception/">Inception</a></li><li class="page_item page-item-3030"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/current-viral-campaigns/previous-campaigns/tron-legacy/">Tron Legacy</a></li><li class="page_item page-item-20094"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/current-viral-campaigns/previous-campaigns/battle-los-angeles/">Battle: Los Angeles</a></li><li class="page_item page-item-12181"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/current-viral-campaigns/previous-campaigns/super-8/">Super 8</a></li><li class="page_item page-item-19706"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/current-viral-campaigns/previous-campaigns/apollo-18/">Apollo 18</a></li><li class="page_item page-item-28936"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/current-viral-campaigns/previous-campaigns/real-steel/">Real Steel</a></li></ul></li><li class="page_item page-item-30830"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/current-viral-campaigns/men-in-black-iii/">Men in Black III</a></li><li class="page_item page-item-30585"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/current-viral-campaigns/prometheus/">Prometheus</a></li><li class="page_item page-item-30821"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/current-viral-campaigns/the-amazing-spider-man/">The Amazing Spider-Man</a></li></ul></li><li class="page_item page-item-61"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/about-us/">About Us</a><ul class="children"><li class="page_item page-item-2005"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/about-us/recognition-and-references/">Recognition</a></li><li class="page_item page-item-15601"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/about-us/live/">Live</a></li></ul></li><li class="page_item page-item-1710"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/contact/">Contact</a></li><li class="page_item page-item-2544"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/advertise-here/">Advertising</a></li><li class="page_item page-item-10073"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/privacy-policy/">Privacy Policy</a></li><li class="right search">
		<form method="get" class="searchform" action="https://web.archive.org/web/20120511065817/http://www.movieviral.com/">
			
			<input type="text" value="Search this website …" name="s" class="s" onfocus="if (this.value == 'Search this website …') {this.value = '';}" onblur="if (this.value == '') {this.value = 'Search this website …';}"/>
			<input type="submit" class="searchsubmit" value="Search"/>
		</form>
	</li></ul></div><!-- end .wrap --></div><div id="header"><div class="wrap"><div id="title-area"><p id="title"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/" title="MovieViral">MovieViral</a></p></div><!-- end #title-area --></div><!-- end .wrap --></div><!--end #header--><div id="subnav"><div class="wrap"><ul class="menu menu-secondary"><li class="home"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/" title="Home">Home</a></li><li class="cat-item cat-item-2423"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/app-2/" title="Apps for movies and such">Apps</a></li><li class="cat-item cat-item-59"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/events/" title="This category covers events related to movies or viral, including film festivals and conventions.">Events</a><ul class="children"><li class="cat-item cat-item-969"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/events/conventions/" title="News from conventions around the world!">Conventions</a><ul class="children"><li class="cat-item cat-item-967"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/events/conventions/comic-con/" title="News and live coverage on Comic-Con events, including Wonder-Con">Comic-Con</a></li></ul></li><li class="cat-item cat-item-968"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/events/film-festivals/" title="News, reviews, and live coverage from film festivals we attend">Film Festivals</a></li></ul></li><li class="cat-item cat-item-971"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/features/" title="Features that are exclusive to the website">Features</a><ul class="children"><li class="cat-item cat-item-1149"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/features/editorial/" title="Editorials and Opinions from the staff">Editorials</a></li><li class="cat-item cat-item-5"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/features/movieviral/" title="Updates and information about our website">Site News</a></li><li class="cat-item cat-item-2643"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/features/social-media-monthly/" title="Social Media Accounts">Social Media Monthly</a></li><li class="cat-item cat-item-972"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/features/buzz-features/" title="Weekly round-up of the film news that got the most buzz">The Buzz</a></li><li class="cat-item cat-item-973"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/features/trailersweekly/" title="Weekly round-up of the trailers that got the most buzz">Trailers Weekly</a></li><li class="cat-item cat-item-2268"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/features/vvru-features/" title="A weekly feature of movie-related viral videos">Viral Video Round Up</a></li><li class="cat-item cat-item-2595"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/features/youtubetuesday/" title="YouTube Tuesday">YouTube Tuesday</a></li></ul></li><li class="cat-item cat-item-2041"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/interviews/" title="Interviews">Interviews</a></li><li class="cat-item cat-item-86"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/movienews/" title="View all posts filed under Movie/TV News">Movie/TV News</a></li><li class="cat-item cat-item-7"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/podcast/" title="MovieViral.com's official podcasts, called 'ViralCast'">Podcasts</a></li><li class="cat-item cat-item-12"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/moviereview/" title="Reviews for movies, DVDs, and viral campaigns">Reviews</a></li><li class="cat-item cat-item-995"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/socialnetwork/" title="Movie/TV News relating to Social Networks">Social Networks</a></li><li class="cat-item cat-item-6"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/viralmarketing/" title="News on all viral marketing involving films and television.">Viral Marketing</a><ul class="children"><li class="cat-item cat-item-991"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/viralmarketing/args/" title="News on ARGs and viral campaigns for film and television.">ARGs &amp; Campaigns</a><ul class="children"><li class="cat-item cat-item-2591"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/viralmarketing/args/mib3/" title="View all posts filed under Men in Black III">Men in Black III</a></li><li class="cat-item cat-item-1830"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/viralmarketing/args/prometheus/" title="News on Prometheus">Prometheus</a></li><li class="cat-item cat-item-2568"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/viralmarketing/args/spiderman-args/" title="News on The Amazing Spider-Man">The Amazing Spider-Man</a></li></ul></li><li class="cat-item cat-item-19"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/viralmarketing/contest/" title="Contests that are viral in nature, as well as MovieViral contests">Contests</a></li></ul></li><li class="cat-item cat-item-993"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/viral-news/" title="Viral news on movies and television (generally excludes marketing)">Viral News</a><ul class="children"><li class="cat-item cat-item-994"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/viral-news/fanmade/" title="Movie/TV Fan made stuff that is sweeping the web">Fan Made</a></li></ul></li><li class="cat-item cat-item-992"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/viralvideo/" title="Viral videos">Viral Videos</a></li></ul></div><!-- end .wrap --></div><div id="inner">	<div id="content-sidebar-wrap">
				<div id="content" class="hfeed">
			<div class="breadcrumb">You are here: <a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/" title="View Home">Home</a> / <a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/viral-news/" title="View all items in Viral News">Viral News</a> / <a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/viral-news/fanmade/" title="View all items in Fan Made">Fan Made</a> / &#8220;Sherlock&#8221; Fans Create DIY Guerilla Marketing Campaign &#8220;Believe in Sherlock&#8221;</div>	<div class="post-29645 post type-post status-publish format-standard hentry category-fanmade category-viral-news tag-bbc tag-sherlock">

				<h1 class="entry-title">&#8220;Sherlock&#8221; Fans Create DIY Guerilla Marketing Campaign &#8220;Believe in Sherlock&#8221;</h1>
		
		<div class="post-info"><span class="date published time" title="2012-02-04T20:59:11+00:00">February 4, 2012</span>  By <span class="author vcard"><span class="fn"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/author/ann-kirn/" class="fn n" title="Anne Kirn" rel="author">Anne Kirn</a></span></span>  </div>		<div class="entry-content">
			<p><img src="https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-content/uploads/2012/02/sherlock.jpg" alt="" title="sherlock" width="620" height="200" class="aligncenter size-full wp-image-29667"/></p>
<p>Editor&#8217;s Note: A new and rather popular fan-based ARG has cropped up for the BBC television show <strong>Sherlock</strong>. After the jump is an account of the ARG from one of those fans. Enjoy.<br/>
<span id="more-29645"></span><br/>
The BBC television series <strong>Sherlock</strong> is a modern day re-imagining of the adventures of Arthur Conan Doyle&#8217;s classic detective, created by Steven Moffat (current showrunner for <strong>Doctor Who</strong>) and Mark Gattiss (who costars as Sherlock&#8217;s brother Mycroft). The key elements of Doyle&#8217;s stories have remained intact; &#8220;the world&#8217;s only consulting detective&#8221; Sherlock Holmes still solves cases the police can&#8217;t with his observational skills, razor-sharp mind, and the assistance of loyal friend Dr. John Watson. But this Sherlock is as thoroughly modern as his inspiration was Victorian. He relies on nicotine patches instead of pipes, is an avid texter, while Dr. Watson is an Afghanistan war vet who relates the detective&#8217;s adventures via blogging. </p>
<p>Since its first series of three 90-minute episodes aired in July of 2010 (in the UK; November 2010 in the US), the show has garnered an international fanbase and critical acclaim (including two BAFTA awards), and was quickly picked up for a second season. However, due to demanding production values, a lead actor in production on a major motion picture, and a showrunner captaining another series simultaneously, there were a host of delays between Series 1 and 2. Fans were left waiting nearly a year and a half for the resolution of the cliffhanger. Via Tumblr, they filled the wait by creating their own shared history of inside jokes and memes. </p>
<p><em>SPOILERS BEYOND this point for Series 2, Episode 3: specific events in the show inspiring the creation of the campaign are intentionally NOT described, but some can be inferred. </em></p>
<p>Series 2 finally arrived in January of 2012 (UK). After the third and final episode aired, the fandom found itself facing another cliffhanger (of sorts) and another long hiatus, with new episodes planned for early 2013 at soonest. They took to the internet in droves immediately after the airing of &#8220;The Reichenbach Fall&#8221; (based on the Doyle story &#8220;The Final Problem&#8221;), an emotionally intense piece of television which inspired equally strong reactions. Among them, Tumblr user <a href="https://web.archive.org/web/20120511065817/http://believeinsherlock.tumblr.com/post/15981818378/earlfoolish-fannishminded-neontweedsocks" target="_blank">earlfoolish</a> made a post &#8220;in character&#8221; for the story&#8217;s universe and then suggested the idea of a guerrilla campaign, inspired by a DIY marketing endeavor by artist Amanda Palmer and the 1950s &#8220;Frodo Lives!&#8221; campaign: </p>
<blockquote><p>Imagine being a Sherlock fan in the show universe. You’ve been following John’s blog, stalking Sherlock a bit at crime scenes, try to be within earshot so you can hear him do his deductions. You’ve got cutouts from the papers. Then the news reach[es] you. What do you do?… I would like to propose [a] tribute campaign, to show our love and support. Yes, in real life. We put ourselves in the mindset of the in-show fans…</p></blockquote>
<p>Earlfoolish suggested #believeinsherlock as a tag and encouraged fans to act &#8220;in character&#8221; as Sherlock&#8217;s supporters by posting up flyers, making t-shirts, and even writing on bathroom walls. The idea spread like wildfire; to date the posting has over 12,000 likes and reblogs on Tumblr. </p>
<p>In just over two weeks since the airing of the final episode of Series 2 on January 15, 2012 and the suggestion of a fan campaign, the response has been enthusiastic and widespread. The &#8220;Believe in Sherlock&#8221; movement encompasses a number of fan slogans which appear in varying iterations on flyers, homemade buttons, and t-shirts on sites like Red Bubble. Some participants refer to themselves as &#8220;Watson&#8217;s Warriors&#8221;. Flyers reading &#8220;Believe in Sherlock&#8221;, &#8220;Moriarty is real&#8221; and other slogans have been spotted not only in the UK but also in cities worldwide, including New York, Dallas, Rome, Marseille and Munich; and from the Czech Republic to Brazil. They&#8217;ve been posted outside the New York Stock Exchange and slipped inside copies of the Arthur Conan Doyle stories at libraries and bookstores. Many fan postings have been on college campuses, including my own sighting at the University of Florida near my home. </p>
<div id="attachment_29663" class="wp-caption aligncenter" style="width: 590px"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/wp-content/uploads/2012/02/sherlock1.jpg"><img src="https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-content/uploads/2012/02/sherlock1-580x433.jpg" alt="" title="believe in sherlock" width="580" height="433" class="size-medium wp-image-29663"/></a><p class="wp-caption-text">My photo of a large mural on the unofficial official student graffiti area known as &quot;The Wall&quot;; since painted over.</p></div>
<p>The most high-profile and meta location used so far is the exterior shooting location for the flat Holmes and Watson share in London.  As part of &#8220;Operation 221B&#8221;, fan group <a href="https://web.archive.org/web/20120511065817/http://www.bakerstreetbabes.com/" target="_blank">The Baker Street Babes</a> temporarily put up flyers and edited their photos to add the appropriate house number: </p>
<p><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/wp-content/uploads/2012/02/sherlock2.png"><img src="https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-content/uploads/2012/02/sherlock2-580x580.png" alt="" title="sherlock2" width="580" height="580" class="aligncenter size-medium wp-image-29666"/></a></p>
<p>Then, on the anniversary of the fictional first meeting of Holmes and Watson a crowd of enthusiasts filled the sidewalk in front of &#8220;Speedy&#8217;s Sandwich Shop&#8221; (which exists in reality and in the show universe) <a href="https://web.archive.org/web/20120511065817/http://bakerstreetbabes.tumblr.com/post/16692521495/28-01-12-to-mark-the-anniversary-of-sherlock" target="_blank">holding &#8220;I believe in Sherlock&#8221; signs</a>:</p>
<p><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/wp-content/uploads/2012/02/sherlock3.png"><img src="https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-content/uploads/2012/02/sherlock3-580x235.png" alt="" title="sherlock3" width="580" height="235" class="aligncenter size-medium wp-image-29665"/></a></p>
<p>The media has just taken notice as well, lead by the British press and The <a href="https://web.archive.org/web/20120511065817/http://www.thedailyleicester.com/news/i-believe-sherlock-craze-hits-leicester" target="_blank">Daily Leicester</a> newspaper website, who&#8217;ve posted an article on the phenomenon.</p>
<p>If you&#8217;d like to learn more or participate in the movement yourself, the primary hub of activity is Tumblr, via the &#8220;Believe in Sherlock&#8221; tag and the <a href="https://web.archive.org/web/20120511065817/http://believeinsherlock.tumblr.com/" target="_blank">Believe in Sherlock blog</a> dedicated specifically to keeping up with the fan campaign. There are a variety of downloadable flyer designs for those who want an easy alternative to designing their own (or resorting to illegal graffiti). There is also a <a href="https://web.archive.org/web/20120511065817/http://ceilingtheo.tumblr.com/post/16233146436/a-qr-code-which-displays-the-text-i-believe-in" target="_blank">QR code</a> that will display &#8220;I believe in Sherlock Holmes&#8221; for posting on or offline or adding to your designs. You can participate through Twitter by using the #BelieveInSherlock hashtag, or Facebook communities (the largest located <a href="https://web.archive.org/web/20120511065817/http://www.facebook.com/pages/I-Believe-In-Sherlock-HolmesMoriarty-Is-Real/305311476173064" target="_blank">here</a>). Chuck Noblet has agreed to let us share one of his designs right here (two others are available on his <a href="https://web.archive.org/web/20120511065817/http://chucknobletjunior.tumblr.com/tagged/my-low-quality-propaganda" target="_blank">Tumblr</a>):</p>
<p><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/wp-content/uploads/2012/02/sherlock4.jpg"><img src="https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-content/uploads/2012/02/sherlock4-580x709.jpg" alt="" title="sherlock4" width="580" height="709" class="aligncenter size-medium wp-image-29664"/></a></p>
<p>It&#8217;s worth noting that there&#8217;s something extra special about this campaign, whether you&#8217;re a fan of the show or not. The BBC has done some viral marketing for Sherlock, but limited in scope <a href="https://web.archive.org/web/20120511065817/http://www.johnwatsonblog.co.uk/" target="_blank">to the blog</a> John uses to talk about his escapades with Sherlock . While guerrilla style marketing campaigns set in the alternate universe of the fictional work are not unheard of (e.g. 42E&#8217;s <a href="https://web.archive.org/web/20120511065817/http://movieviral.com/tag/flynn-lives" target="_blank">Flynn Lives</a> ARG for Tron: Legacy), to my knowledge a campaign which is fan-initiated, designed, and executed is essentially unprecedented. To date, it&#8217;s not clear if the production or the BBC are even aware of it. Series 2 has yet to air in many countries, including the United States (it will be airing as part of Masterpiece Theater on PBS in May), so if the momentum keeps up, you&#8217;re likely to start spotting slogans in the wild in your area soon. I&#8217;m already participating with my own button and flyer designs and am excited to see where it goes from here. With easily a year to wait for the new series, this campaign is something to watch; the sky is the limit and all it takes is a handful of creative and dedicated fans to take it to the next level. </p>
<div class="linkwithin_hook" id="http://www.movieviral.com/2012/02/04/sherlock-fans-create-diy-guerilla-marketing-campaign-believe-in-sherlock/"></div><script>
<!-- //LinkWithinCodeStart
var linkwithin_site_id = 552307;
var linkwithin_div_class = "linkwithin_hook";
//LinkWithinCodeEnd -->
</script>
<script src="https://web.archive.org/web/20120511065817js_/http://www.linkwithin.com/widget.js"></script>
<a href="https://web.archive.org/web/20120511065817/http://www.linkwithin.com/"><img src="https://web.archive.org/web/20120511065817im_/http://www.linkwithin.com/pixel.png" alt="Related Posts Plugin for WordPress, Blogger..." style="border: 0"/></a><div style="padding: 10px 0 " class="interactive_bottom"><div class="button_holder_left"><iframe allowtransparency="true" frameborder="0" scrolling="no" src="//web.archive.org/web/20120511065817if_/http://platform.twitter.com/widgets/tweet_button.html?url=http%3A%2F%2Fwww.movieviral.com%2F2012%2F02%2F04%2Fsherlock-fans-create-diy-guerilla-marketing-campaign-believe-in-sherlock%2F&amp;text=“Sherlock” Fans Create DIY Guerilla Marketing Campaign “Believe in Sherlock”&amp;count=horizontal&amp;lang=&amp;via=MovieViral" style="width:85px; height:21px;"></iframe></div><div class="button_holder_left"><iframe src="//web.archive.org/web/20120511065817if_/http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fwww.movieviral.com%2F2012%2F02%2F04%2Fsherlock-fans-create-diy-guerilla-marketing-campaign-believe-in-sherlock%2F&amp;layout=button_count&amp;show_faces=false&amp;width=85&amp;action=like&amp;font=arial&amp;colorscheme=light&amp;height=21" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:85px; height:21px;" allowtransparency="true"></iframe></div><div class="button_holder_left"><su:badge layout="2" location="http://www.movieviral.com/2012/02/04/sherlock-fans-create-diy-guerilla-marketing-campaign-believe-in-sherlock/"></su:badge></div></div><!--<rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"
			xmlns:dc="http://purl.org/dc/elements/1.1/"
			xmlns:trackback="http://madskills.com/public/xml/rss/module/trackback/">
		<rdf:Description rdf:about="http://www.movieviral.com/2012/02/04/sherlock-fans-create-diy-guerilla-marketing-campaign-believe-in-sherlock/"
    dc:identifier="http://www.movieviral.com/2012/02/04/sherlock-fans-create-diy-guerilla-marketing-campaign-believe-in-sherlock/"
    dc:title="&#8220;Sherlock&#8221; Fans Create DIY Guerilla Marketing Campaign &#8220;Believe in Sherlock&#8221;"
    trackback:ping="http://www.movieviral.com/2012/02/04/sherlock-fans-create-diy-guerilla-marketing-campaign-believe-in-sherlock/trackback/" />
</rdf:RDF>-->
		</div><!-- end .entry-content -->
		<div class="post-meta"><span class="categories">Filed Under: <a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/viral-news/fanmade/" title="View all posts in Fan Made" rel="category tag">Fan Made</a>, <a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/category/viral-news/" title="View all posts in Viral News" rel="category tag">Viral News</a></span>  <span class="tags">Tagged With: <a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/tag/bbc/" rel="tag">BBC</a>, <a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/tag/sherlock/" rel="tag">Sherlock</a></span> </div>
	</div><!-- end .postclass -->
	
<div id="disqus_thread">
                    <div id="dsq-content">

            <div class="navigation">
                <div class="nav-previous"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/2012/02/04/sherlock-fans-create-diy-guerilla-marketing-campaign-believe-in-sherlock/comment-page-4/#comments"><span class="meta-nav">&larr;</span> Older Comments</a></div>
                <div class="nav-next"></div>
            </div> <!-- .navigation -->

            <ul id="dsq-comments">
                    <li class="comment even thread-even depth-1" id="dsq-comment-22015">
        <div id="dsq-comment-header-22015" class="dsq-comment-header">
            <cite id="dsq-cite-22015">
                <span id="dsq-author-user-22015">Violet</span>
            </cite>
        </div>
        <div id="dsq-comment-body-22015" class="dsq-comment-body">
            <div id="dsq-comment-message-22015" class="dsq-comment-message"><p>Canada Believes in Sherlock Holmes!</p>
</div>
        </div>
    </li>

    </li>
    <li class="comment odd alt thread-odd thread-alt depth-1" id="dsq-comment-22056">
        <div id="dsq-comment-header-22056" class="dsq-comment-header">
            <cite id="dsq-cite-22056">
                <span id="dsq-author-user-22056">24fan</span>
            </cite>
        </div>
        <div id="dsq-comment-body-22056" class="dsq-comment-body">
            <div id="dsq-comment-message-22056" class="dsq-comment-message"><p>Sherlockian and proud of it. <img src="https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-includes/images/smilies/icon_smile.gif" alt=":)" class="wp-smiley"/> </p>
</div>
        </div>
    </li>

    </li>
    <li class="comment even thread-even depth-1" id="dsq-comment-22187">
        <div id="dsq-comment-header-22187" class="dsq-comment-header">
            <cite id="dsq-cite-22187">
http://twitter.com/haina_sama                <span id="dsq-author-user-22187">Haína Coelho</span>
            </cite>
        </div>
        <div id="dsq-comment-body-22187" class="dsq-comment-body">
            <div id="dsq-comment-message-22187" class="dsq-comment-message"><p>Brazil believes in Sherlock Holmes!</p>
</div>
        </div>
    </li>

    </li>
            </ul>

            <div class="navigation">
                <div class="nav-previous"><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/2012/02/04/sherlock-fans-create-diy-guerilla-marketing-campaign-believe-in-sherlock/comment-page-4/#comments"><span class="meta-nav">&larr;</span> Older Comments</a></div>
                <div class="nav-next"></div>
            </div><!-- .navigation -->

        </div>

    </div>

<script type="text/javascript">
/* <![CDATA[ */
    var disqus_url = 'https://web.archive.org/web/20120511065817/http://www.movieviral.com/2012/02/04/sherlock-fans-create-diy-guerilla-marketing-campaign-believe-in-sherlock/';
    var disqus_identifier = '29645 http://www.movieviral.com/?p=29645';
    var disqus_container_id = 'disqus_thread';
    var disqus_domain = 'disqus.com';
    var disqus_shortname = 'movieviraldotcom';
    var disqus_title = "&#8220;Sherlock&#8221; Fans Create DIY Guerilla Marketing Campaign &#8220;Believe in Sherlock&#8221;";
        var disqus_config = function () {
        var config = this; // Access to the config object

        /*
           All currently supported events:
            * preData — fires just before we request for initial data
            * preInit - fires after we get initial data but before we load any dependencies
            * onInit  - fires when all dependencies are resolved but before dtpl template is rendered
            * afterRender - fires when template is rendered but before we show it
            * onReady - everything is done
         */

        config.callbacks.preData.push(function() {
            // clear out the container (its filled for SEO/legacy purposes)
            document.getElementById(disqus_container_id).innerHTML = '';
        });
                config.callbacks.onReady.push(function() {
            // sync comments in the background so we don't block the page
            DISQUS.request.get('?cf_action=sync_comments&post_id=29645');
        });
                    };
    var facebookXdReceiverPath = 'https://web.archive.org/web/20120511065817/http://www.movieviral.com/wp-content/plugins/disqus-comment-system/xd_receiver.htm';
/* ]]> */
</script>

<script type="text/javascript">
/* <![CDATA[ */
    var DsqLocal = {
        'trackbacks': [
            {
                'author_name':    "The Devil Wore Westwood | Past Offences",
                'author_url':    "https:\/\/web.archive.org\/web\/20120511065817\/http:\/\/pastoffences.wordpress.com\/2012\/02\/06\/the-devil-wore-westwood\/",
                'date':            "02\/06\/2012 01:49 PM",
                'excerpt':        "[...] You can read a good account of it on the Movieviral website. [...] ",
                'type':            "pingback"            }
,            {
                'author_name':    "GeekMom &raquo; Blog Archive &raquo; Sherlock Is Not A Fake!",
                'author_url':    "https:\/\/web.archive.org\/web\/20120511065817\/http:\/\/www.geekmom.com\/2012\/02\/sherlock-is-not-a-fake\/",
                'date':            "02\/08\/2012 04:01 AM",
                'excerpt':        "[...] this one, and this one, and this one, and this [...] ",
                'type':            "pingback"            }
,            {
                'author_name':    "Humpday Links for February 15 | Renaissance Dork",
                'author_url':    "https:\/\/web.archive.org\/web\/20120511065817\/http:\/\/renaissancedork.wordpress.com\/2012\/02\/15\/humpday-links-for-february-15\/",
                'date':            "02\/15\/2012 07:36 AM",
                'excerpt':        "[...] - I wish more fans would do this for the shows they love: Fans of Sherlock create DIY marketing ...",
                'type':            "pingback"            }
,            {
                'author_name':    "Rörelsen #believeinsherlock har nått Sverige | SherlockHolmes.se",
                'author_url':    "https:\/\/web.archive.org\/web\/20120511065817\/http:\/\/www.sherlockholmes.se\/2012\/02\/26\/rorelsen-believeinsherlock-har-natt-sverige\/",
                'date':            "02\/26\/2012 11:54 PM",
                'excerpt':        "[...] Här kan du läsa om startskottet till [...] ",
                'type':            "pingback"            }
        ],
        'trackback_url': "https:\/\/web.archive.org\/web\/20120511065817\/http:\/\/www.movieviral.com\/2012\/02\/04\/sherlock-fans-create-diy-guerilla-marketing-campaign-believe-in-sherlock\/trackback\/"    };
/* ]]> */
</script>

<script type="text/javascript">
/* <![CDATA[ */
(function() {
    var dsq = document.createElement('script'); dsq.type = 'text/javascript';
    dsq.async = true;
        dsq.src = 'http' + '://' + disqus_shortname + '.' + disqus_domain + '/embed.js?pname=wordpress&pver=2.72';
    (document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(dsq);
})();
/* ]]> */
</script>
		</div><!-- end #content -->
		<div id="sidebar" class="sidebar widget-area">
<div id="text-43" class="widget widget_text"><div class="widget-wrap">			<div class="textwidget"><center><script type="text/javascript"><!--
google_ad_client = "ca-pub-2661101019100690";
/* Sidebar */
google_ad_slot = "5550948608";
google_ad_width = 250;
google_ad_height = 250;
//-->
</script>
<script type="text/javascript" src="https://web.archive.org/web/20120511065817js_/http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script></center></div>
		</div></div>
		<div id="recent-posts-2" class="widget widget_recent_entries"><div class="widget-wrap">		<h4 class="widgettitle">RECENT POSTS</h4>
		<ul>
				<li><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/2012/05/10/oscorp-website-found-for-the-amazing-spider-man/" title="Oscorp Website Found for “The Amazing Spider-Man”">Oscorp Website Found for &#8220;The Amazing Spider-Man&#8221;</a></li>
				<li><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/2012/05/10/warner-bros-and-legendary-pictures-announce-batman-tumbler-tour/" title="Warner Bros. and Legendary Pictures Announce Batman Tumbler Tour!">Warner Bros. and Legendary Pictures Announce Batman Tumbler Tour!</a></li>
				<li><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/2012/05/10/swing-into-action-with-the-amazing-spider-man-augmented-reality-app/" title="Swing into Action with “The Amazing Spider-Man” Augmented Reality App!">Swing into Action with &#8220;The Amazing Spider-Man&#8221; Augmented Reality App!</a></li>
				<li><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/2012/05/09/viral-campaign-for-final-season-of-breaking-bad-begins/" title="Viral Campaign For Final Season of “Breaking Bad” Begins">Viral Campaign For Final Season of &#8220;Breaking Bad&#8221; Begins</a></li>
				<li><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/2012/05/08/review-run-for-your-lives-zombie-5k-contest/" title="Review: Run For Your Lives Zombie 5k + CONTEST!">Review: Run For Your Lives Zombie 5k + CONTEST!</a></li>
				</ul>
		</div></div>
<div id="text-41" class="widget widget_text"><div class="widget-wrap">			<div class="textwidget"><center><script type="text/javascript"><!--
google_ad_client = "pub-2445712728761533";
/* 250x250, created 1/10/11 */
google_ad_slot = "9654340051";
google_ad_width = 250;
google_ad_height = 250;
//-->
</script>
<script type="text/javascript" src="https://web.archive.org/web/20120511065817js_/http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script></center></div>
		</div></div>
<div id="archives-5" class="widget widget_archive"><div class="widget-wrap"><h4 class="widgettitle">ARCHIVES</h4>
		<select name="archive-dropdown" onchange="document.location.href=this.options[this.selectedIndex].value;"> <option value="">Select Month</option> 	<option value="http://www.movieviral.com/2012/05/"> May 2012 &nbsp;(17)</option>
	<option value="http://www.movieviral.com/2012/04/"> April 2012 &nbsp;(58)</option>
	<option value="http://www.movieviral.com/2012/03/"> March 2012 &nbsp;(50)</option>
	<option value="http://www.movieviral.com/2012/02/"> February 2012 &nbsp;(55)</option>
	<option value="http://www.movieviral.com/2012/01/"> January 2012 &nbsp;(50)</option>
	<option value="http://www.movieviral.com/2011/12/"> December 2011 &nbsp;(38)</option>
	<option value="http://www.movieviral.com/2011/11/"> November 2011 &nbsp;(40)</option>
	<option value="http://www.movieviral.com/2011/10/"> October 2011 &nbsp;(54)</option>
	<option value="http://www.movieviral.com/2011/09/"> September 2011 &nbsp;(56)</option>
	<option value="http://www.movieviral.com/2011/08/"> August 2011 &nbsp;(53)</option>
	<option value="http://www.movieviral.com/2011/07/"> July 2011 &nbsp;(67)</option>
	<option value="http://www.movieviral.com/2011/06/"> June 2011 &nbsp;(56)</option>
	<option value="http://www.movieviral.com/2011/05/"> May 2011 &nbsp;(51)</option>
	<option value="http://www.movieviral.com/2011/04/"> April 2011 &nbsp;(61)</option>
	<option value="http://www.movieviral.com/2011/03/"> March 2011 &nbsp;(59)</option>
	<option value="http://www.movieviral.com/2011/02/"> February 2011 &nbsp;(71)</option>
	<option value="http://www.movieviral.com/2011/01/"> January 2011 &nbsp;(74)</option>
	<option value="http://www.movieviral.com/2010/12/"> December 2010 &nbsp;(77)</option>
	<option value="http://www.movieviral.com/2010/11/"> November 2010 &nbsp;(70)</option>
	<option value="http://www.movieviral.com/2010/10/"> October 2010 &nbsp;(72)</option>
	<option value="http://www.movieviral.com/2010/09/"> September 2010 &nbsp;(74)</option>
	<option value="http://www.movieviral.com/2010/08/"> August 2010 &nbsp;(81)</option>
	<option value="http://www.movieviral.com/2010/07/"> July 2010 &nbsp;(119)</option>
	<option value="http://www.movieviral.com/2010/06/"> June 2010 &nbsp;(87)</option>
	<option value="http://www.movieviral.com/2010/05/"> May 2010 &nbsp;(86)</option>
	<option value="http://www.movieviral.com/2010/04/"> April 2010 &nbsp;(95)</option>
	<option value="http://www.movieviral.com/2010/03/"> March 2010 &nbsp;(107)</option>
	<option value="http://www.movieviral.com/2010/02/"> February 2010 &nbsp;(83)</option>
	<option value="http://www.movieviral.com/2010/01/"> January 2010 &nbsp;(91)</option>
	<option value="http://www.movieviral.com/2009/12/"> December 2009 &nbsp;(72)</option>
	<option value="http://www.movieviral.com/2009/11/"> November 2009 &nbsp;(71)</option>
	<option value="http://www.movieviral.com/2009/10/"> October 2009 &nbsp;(56)</option>
	<option value="http://www.movieviral.com/2009/09/"> September 2009 &nbsp;(63)</option>
	<option value="http://www.movieviral.com/2009/08/"> August 2009 &nbsp;(64)</option>
	<option value="http://www.movieviral.com/2009/07/"> July 2009 &nbsp;(57)</option>
	<option value="http://www.movieviral.com/2009/06/"> June 2009 &nbsp;(41)</option>
	<option value="http://www.movieviral.com/2009/05/"> May 2009 &nbsp;(25)</option>
	<option value="http://www.movieviral.com/2009/04/"> April 2009 &nbsp;(13)</option>
	<option value="http://www.movieviral.com/2009/03/"> March 2009 &nbsp;(16)</option>
	<option value="http://www.movieviral.com/2009/02/"> February 2009 &nbsp;(6)</option>
	<option value="http://www.movieviral.com/2009/01/"> January 2009 &nbsp;(2)</option>
 </select>
</div></div>
<div id="linkcat-4" class="widget widget_links"><div class="widget-wrap"><h4 class="widgettitle">Follow us!</h4>

	<ul class="xoxo blogroll">
<li><a href="https://web.archive.org/web/20120511065817/http://www.facebook.com/MovieViral" title="Follow us!">Facebook</a></li>
<li><a href="https://web.archive.org/web/20120511065817/http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=322758942&amp;uo=6" title="Download our podcasts on iTunes!">iTunes</a></li>
<li><a href="https://web.archive.org/web/20120511065817/http://www.twitter.com/movieviral" title="MovieViral on Twitter!">Twitter</a></li>
<li><a href="https://web.archive.org/web/20120511065817/http://youtube.com/movieviral" title="MovieViral on YouTube!">YouTube</a></li>

	</ul>
</div></div>

<div id="text-46" class="widget widget_text"><div class="widget-wrap"><h4 class="widgettitle">Our Partners</h4>
			<div class="textwidget"><p><center><a href="https://web.archive.org/web/20120511065817/http://www.youtube.com/lastingdamagefilms"><img src="https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-content/uploads/2011/10/LDF-ad.jpg" alt="" title="Lasting Damage Films" width="250" height="250" class="aligncenter size-full wp-image-13018"/></a></center></p>
<p><center><a href="https://web.archive.org/web/20120511065817/https://www.facebook.com/Superman.in.2013"><img src="https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-content/uploads/2011/09/man-of-steel.jpg" alt="" title="man of steel" width="250" height="250" class="aligncenter size-full wp-image-26268"/></a></center></p>
</div>
		</div></div>
<div id="text-47" class="widget widget_text"><div class="widget-wrap"><h4 class="widgettitle">What We&#8217;re Covering</h4>
			<div class="textwidget"><p><a href="https://web.archive.org/web/20120511065817/http://movieviral.com/tag/the-avengers"><img src="https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-content/uploads/2011/04/The-Avengers-Logo.jpg" alt="The Avengers"/></a></p>
<p><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/current-viral-campaigns/men-in-black-iii/"><img src="https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-content/uploads/2012/03/mib3.png" alt="Men in Black III"/></a></p>
<p><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/current-viral-campaigns/prometheus/"><img src="https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-content/uploads/2012/03/prometheus.jpg" alt="Prometheus"/></a></p>
<p><a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/current-viral-campaigns/the-amazing-spider-man/"><img src="https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-content/uploads/2012/02/spiderman.png" alt="The Amazing Spider-Man"/></a></p>
<p><a href="https://web.archive.org/web/20120511065817/http://movieviral.com/tag/The-Dark-Knight-Rises"><img src="https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-content/uploads/2011/05/darkknightrises.jpg" alt="The Dark Knight Rises"/></a></p>
<p><a href="https://web.archive.org/web/20120511065817/http://movieviral.com/tag/test-subjects-needed"><img src="https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-content/uploads/2011/06/testsubjectsneeded.png" alt="MovieViral"/></a></center></p>
</div>
		</div></div>
</div>
	</div><!-- end #content-sidebar-wrap -->
	</div><!-- end #inner --><div id="footer-widgeted">
	<div class="wrap">
    	<div class="footer-widgeted-1">
        	<div id="latest-tweets-4" class="widget latest-tweets"><div class="widget-wrap"><h4 class="widgettitle">Follow MovieViral on Twitter!</h4><ul>
<li>Oscorp Website Found for "The Amazing Spider-Man" - <a href="https://web.archive.org/web/20120511065817/http://t.co/ZQry4zGL" target="_blank">http://t.co/ZQry4zGL</a> <a href="https://web.archive.org/web/20120511065817/http://search.twitter.com/search?q=movieviral" target="_blank">#movieviral</a> <span style="font-size: 85%;"><a href="https://web.archive.org/web/20120511065817/http://twitter.com/MovieViral/status/200827298591670273" rel="nofollow">about 56 mins ago</a></span></li>
<li>Swing into Action with "The Amazing Spider-Man" Augmented Reality App! - <a href="https://web.archive.org/web/20120511065817/http://t.co/lt0GBXnH" target="_blank">http://t.co/lt0GBXnH</a> <a href="https://web.archive.org/web/20120511065817/http://search.twitter.com/search?q=movieviral" target="_blank">#movieviral</a> <span style="font-size: 85%;"><a href="https://web.archive.org/web/20120511065817/http://twitter.com/MovieViral/status/200781934371160064" rel="nofollow">about 4 hours ago</a></span></li>
<li>Warner Bros. and Legendary Pictures Announce Batman Tumbler Tour! - <a href="https://web.archive.org/web/20120511065817/http://t.co/VKXpUG9J" target="_blank">http://t.co/VKXpUG9J</a> <a href="https://web.archive.org/web/20120511065817/http://search.twitter.com/search?q=movieviral" target="_blank">#movieviral</a> <span style="font-size: 85%;"><a href="https://web.archive.org/web/20120511065817/http://twitter.com/MovieViral/status/200743385013829633" rel="nofollow">about 6 hours ago</a></span></li>
<li class="last"><a href="https://web.archive.org/web/20120511065817/http://twitter.com/MovieViral">www.twitter.com/movieviral</a></li></ul>
</div></div>
 
   		</div><!-- end .footer-widgeted-1 -->
    	<div class="footer-widgeted-2">
        	<div id="linkcat-379" class="widget widget_links"><div class="widget-wrap"><h4 class="widgettitle">ARG and Viral Communities</h4>
	<ul class="xoxo blogroll">
<li><a href="https://web.archive.org/web/20120511065817/http://www.argn.com/">ARG Network</a></li>
<li><a href="https://web.archive.org/web/20120511065817/http://forums.unfiction.com/">Unfiction Forums</a></li>
<li><a href="https://web.archive.org/web/20120511065817/http://wikibruce.com/">Wikibruce</a></li>

	</ul>
</div></div>

 
    	</div><!-- end .footer-widgeted-2 -->
    	<div class="footer-widgeted-3">
        	<div id="text-42" class="widget widget_text"><div class="widget-wrap"><h4 class="widgettitle">MOVIEVIRAL STORE</h4>			<div class="textwidget"><a href="https://web.archive.org/web/20120511065817/http://movieviral.spreadshirt.com/" target="_blank" rel="attachment wp-att-19822"><img src="https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-content/uploads/2011/01/mvwearpng.png" alt="" title="Fringe violet sedan chair" width="275" height="285" class="aligncenter size-full wp-image-19822"/></a>
</div>
		</div></div>
 
    	</div><!-- end .footer-widgeted-3 -->
	</div><!-- end .wrap -->
</div><!-- end #footer-widgeted -->
</div><!-- end #wrap -->
<div id="follow" class="right"><ul class="tab down"><li class="follow"><img src="https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-content/plugins/share-and-follow/images/blank.gif" alt="follow:"/><span>follow:</span></li><li class="iconOnly"><a rel="nofollow me" target="_blank" href="https://web.archive.org/web/20120511065817/http://facebook.com/MovieViral" title="Become a fan on Facebook"><img src="https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-content/plugins/share-and-follow/images/blank.gif" height="24" width="24" style="background: transparent url(https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-content/plugins/share-and-follow/default/24/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px" alt="Become a fan on Facebook"/> <span class="head">Become a fan on Facebook</span></a></li><li class="iconOnly"><a rel="nofollow me" target="_blank" href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/feed/rss/" title="RSS"><img src="https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-content/plugins/share-and-follow/images/blank.gif" height="24" width="24" style="background: transparent url(https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-content/plugins/share-and-follow/default/24/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1350px 0px" alt="RSS"/> <span class="head">RSS</span></a></li><li class="iconOnly"><a rel="nofollow me" target="_blank" href="https://web.archive.org/web/20120511065817/http://twitter.com/movieviral" title="Tweet with me"><img src="https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-content/plugins/share-and-follow/images/blank.gif" height="24" width="24" style="background: transparent url(https://web.archive.org/web/20120511065817im_/http://www.movieviral.com/wp-content/plugins/share-and-follow/default/24/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px" alt="Tweet with me"/> <span class="head">Tweet with me</span></a></li></ul></div>    <script type="text/javascript">
    // <![CDATA[
        var disqus_shortname = 'movieviraldotcom';
        (function () {
            var nodes = document.getElementsByTagName('span');
            for (var i = 0, url; i < nodes.length; i++) {
                if (nodes[i].className.indexOf('dsq-postid') != -1) {
                    nodes[i].parentNode.setAttribute('data-disqus-identifier', nodes[i].getAttribute('rel'));
                    url = nodes[i].parentNode.href.split('#', 1);
                    if (url.length == 1) url = url[0];
                    else url = url[1]
                    nodes[i].parentNode.href = url + '#disqus_thread';
                }
            }
            var s = document.createElement('script'); s.async = true;
            s.type = 'text/javascript';
            s.src = 'https://web.archive.org/web/20120511065817/http://disqus.com/forums/' + disqus_shortname + '/count.js';
            (document.getElementsByTagName('HEAD')[0] || document.getElementsByTagName('BODY')[0]).appendChild(s);
        }());
    //]]>
    </script>
<script type="text/javascript">
  (function(){
    var s = document.createElement('script');
    s.type = 'text/javascript';
    s.async = true;
    var src = document.location.protocol + '//';
    src += (document.location.protocol == 'http:') ?
      'cdn.snapapp.com' : 'scdn.snapapp.com';
    src += '/widget/widget.js';
    s.src = src;
    s.id = 'eeload';
    document.getElementsByTagName('head')[0].appendChild(s);
  })();
</script>

<script type="text/javascript">

  var _gaq = _gaq || [];
  _gaq.push(['_setAccount', 'UA-27284953-1']);
  _gaq.push(['_trackPageview']);

  (function() {
    var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
    ga.src = ('https:' == document.location.protocol ? 'https://web.archive.org/web/20120511065817/https://ssl' : 'https://web.archive.org/web/20120511065817/http://www') + '.google-analytics.com/ga.js';
    var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
  })();

</script> <script type="text/javascript">
                        (function() {
                         var li = document.createElement('script'); li.type = 'text/javascript'; li.async = true;
                          li.src = 'https://web.archive.org/web/20120511065817/https://platform.stumbleupon.com/1/widgets.js';
                          var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(li, s);
                     })();
                     </script><!--stats_footer_test--><script src="https://web.archive.org/web/20120511065817js_/http://stats.wordpress.com/e-201219.js" type="text/javascript"></script>
<script type="text/javascript">
st_go({blog:'8160413',v:'ext',post:'29645'});
var load_cmc = function(){linktracker_init(8160413,29645,2);};
if ( typeof addLoadEvent != 'undefined' ) addLoadEvent(load_cmc);
else load_cmc();
</script>
<div id="footer" class="footer"><div class="wrap"><div class="gototop"><p><a href="#wrap" rel="nofollow">Return to top of page</a></p></div><div class="creds"><p>Copyright &copy; 2012 &middot; <a href="https://web.archive.org/web/20120511065817/http://www.studiopress.com/themes/prose" title="Prose Theme">Prose Theme</a> on <a href="https://web.archive.org/web/20120511065817/http://www.studiopress.com/themes/genesis" title="Genesis Framework">Genesis Framework</a> &middot; <a href="https://web.archive.org/web/20120511065817/http://wordpress.org/" title="WordPress">WordPress</a> &middot; <a href="https://web.archive.org/web/20120511065817/http://www.movieviral.com/wp-login.php">Log in</a></p></div></div><!-- end .wrap --></div><!-- end #footer -->
</body>
</html>
<!--
     FILE ARCHIVED ON 06:58:17 May 11, 2012 AND RETRIEVED FROM THE
     INTERNET ARCHIVE ON 04:45:54 Feb 21, 2026.
     JAVASCRIPT APPENDED BY WAYBACK MACHINE, COPYRIGHT INTERNET ARCHIVE.

     ALL OTHER CONTENT MAY ALSO BE PROTECTED BY COPYRIGHT (17 U.S.C.
     SECTION 108(a)(3)).
-->
<!--
playback timings (ms):
  captures_list: 0.661
  exclusion.robots: 0.019
  exclusion.robots.policy: 0.008
  esindex: 0.01
  cdx.remote: 7.474
  LoadShardBlock: 212.399 (3)
  PetaboxLoader3.datanode: 233.392 (4)
  PetaboxLoader3.resolve: 141.885 (2)
  load_resource: 189.318
-->